Posted in Self-Publishing

Ethical issues in self-publishing: Why you should care

j0321197It’s probably safe to say that most of us don’t think about ethics on a daily basis — at least not consciously.  But every once in a while we see, read or hear something that makes us think that something is not quite “right.”  Something about it makes us feel that it’s just wrong.  That something might be perfectly legal, but still doesn’t feel right.  That’s your own internal ethical compass telling you to look at the issue more closely. The problem is, often when we ought to see something as not quite right, we don’t even notice.  Self-publishing comes to mind.

Writers have been self-publishing for many years. Mark Twain, Edgar Allen Poe, Beatrix Potter and Virginia Wolff come immediately to mind, giving self-publishing what should be a kind of positive cache.  However, the image of self-publishing has, over the years, diminished in the eyes of many — the media, literary critics and even many readers are among those who often carry a negative prejudice toward self-published works and their authors.  This bad reputation is not always unjustified. There are myriad ethical transgressions perpetrated by self-publishers every day. These are the activities and people who give everyone a bad name.

Historical novelist Jane Steen in her article Opinion: Why We Need to Talk About Ethics in Self-publishing suggested we should be concerned about ethics because “we owe it to our readers,” but perhaps even more importantly,”we owe it to ourselves. Our indie career is not just about the books we write—it’s about the person we are.” Improving the image of self-published works is important to their (and the authors’) broader acceptance, and in the end it has to be said, success as an author.

My own personal experience and observations suggest that there are a few key areas that have contributed to negative perceptions and that are ethical minefields for indie authors. They are behaviors to be avoided at all costs.

  1. Writing 5-star reviews for crappy books. It is beyond irritating to buy a well-reviewed book only to find it riddled with stylistic errors (grammar, punctuation, sentence structure etc.) at a minimum, and be practically unreadable at the worst. Some indie authors write these reviews for others to ensure glowing reviews for their own publications.  This is dishonest and therefore unethical.  Don’t do it.
  2. Asking friends and family to write glowing reviews for your books.  This is hardly third-party endorsement.  These individuals are biased, and will likely want you to succeed so their reviews are not objective.  Readers are looking for objective, honest recommendations.  This is unethical. Don’t do it.
  3. Buying reviews.  Since the surge in self-published books, a whole industry has grown up for paid book reviews.  You can find thousands of review writers more than willing to write and post (for a fee of course) glowing reviews for you. This disingenuous practice can also be used by traditionally published authors.  Any way you look at it, it is a dirty practice and should be avoided at all costs.  Dishonest.  Unethical.  Don’t do it.
  4. Flooding the ebook stores with appallingly poor, ill-conceived ebooks.  There is another cottage industry that has grown up around the notion of simply writing ebooks on anything you can think of simply to generate income.  This is one of the most insidious ways that the reputation of all self-published authors is dragged through the mud.  Unless you are an expert on your subject matter, step away from the computer with that brilliant idea for an ebook. Unethical.  Don’t do it.
  5. Over-inflating your wonderfulness and success.  This is so problematic in the self-publishing industry.  Every time someone sells themselves to me as “best-selling” or “award-winning,” I get out Mr. Google and have a look.  That award should have been from a credible, well-known organization and you had better have had a best-seller on the New York Times (or equivalent) best-seller list or you’re padding.  This is dishonest.  Unethical.  Don’t do it.  (If you want to see how even being on these lists can be dishonest, read Here’s How You Buy Your Way Onto The New York Times Bestsellers List)

There have been a number of bloggers who have suggested codes of conduct for self-published authors.  They are worth reading and are among the following list of pieces you should read if you care about your reputation as a self-published author.

Posted in Writing, Writing craft

When is a book too long?

big bookI just started reading a book that clocks in at over 900 pages.  900 pages!  Just imagine that.  Before I bought it I read the online reviews on Amazon.  The reviews were good but one issue kept cropping up: the book was too long.  In fact, this particular novelist is known for her long books, usually in the vicinity of 500-600 pages.  I’d read several before.  I haven’t read a book that long since I read Herman Wouk’s wonderful “Winds of War” which is over 1000 pages in pocket paperback size.

This got me thinking:  How long should a book really be?

If you are to believe Chuck Sambucino (whose work in Writer’s Digest I do admire), any book over 110,000 words is too long.[1]  This seems entirely too didactic to me unless we’re talking about specific genres such as children’s books.  That would mean that many very famous and well-loved masterpieces are “too long.”  Of course, any bad piece of writing is too long even at 60,000 words which he further suggests is too short.  It’s not that cut and dried.

Kurt Vonnegut reputedly gave this advice to writers: “Start as close to the end as possible,”[2] which suggests to me that there is likely a place in every story that is the best place to enter it.  Indeed, I believe that this applies equally to non-fiction and fiction.  Starting too far from the end means that you’ll include far too much extraneous material.

I really don’t believe that here is any ideal length. If a story sustains itself for a long session, then that’s probably right.  However, over the years I’ve challenged students to take their best 1000 words for example, and edit it ruthlessly down to half that length.  Then, I’ve said, you’ve got really tight writing.  You have to do it without losing the message of the piece and leave out every extraneous word.  They hate it because they want to keep every bon mot, every personal device and turn of phrase.

When William Faulkner said, “In writing, you must kill your darlings,” this is exactly what he meant.  (Note: This phrase has been variously attributed to Anton Chekov and Oscar Wilde, among many others. I’m going to stick with Faulkner.)

Not every word we write needs to make it to our reader.  Keeping unnecessary material suggests to me one of two things: either you are a serious narcissist who believes that every word you write is precious, or you are seriously in need of an editor.  And in that royal “you” I include myself sometimes.  We all do it.  I’ve even argued with editors about their opinions on some things to leave out. They usually win.

For beginning writers, I think that the biggest pitfall in keeping the story to the essentials is including too much backstory.  Backstory is for us – the writers – so that we can come to know and animate in our own imaginations our characters and the places they where they live and breathe.  This applies equally to fiction and non-fiction.  Knowing how to reveal and how much to reveal is the key to a tight story.  When I’m reading I can always tell when a writer wants the reader to know just how much research he or she put into a story.  And I shouldn’t be able to sense that.   Just as in our interactions with people around us, our interactions with books can have TMI: too much information.

I think that it’s wise to understand that your notebook s and the material contained in them are first and foremost for you, the writer.  Making a decision about how much of that you need to share with your readers is one of the keys to good writing.

I’ll let you know how I feel about the 900-word book – if I ever get through it!

[1] Chuck Sambucino. Word Count for Novels and Children’s Books: The Definitive Post. Writers’ Digest online. http://www.writersdigest.com/editor-blogs/guide-to-literary-agents/word-count-for-novels-and-childrens-books-the-definitive-post

[2] Kurt Vonnegut: 8 Basics of Creative Writing. http://www.writingclasses.com/InformationPages/index.php/PageID/538