Posted in Writing, Writing craft

Are you a writer or a ‘content creator’?

Stack of BooksContent creation is the latest buzz-phrase of the social-media-obsessed marketing and public relations people among us.  I’m going to suggest that large numbers of people who identify themselves as writers are not; rather they are content creators.  Although there is nothing fundamentally wrong with being a content creator, it is disingenuous to suggest you are a writer, if you’re not.  Let’s begin with some definitions for argument’s sake.

Wikipedia (arguably a good source for this definition since it is the mother of all content creation outputs) defines the concept as “the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts…”[1]  [I added the emphasis.]

A more succinct definition is offered by the Pew Research Internet Project which simply suggests that content creation is “…the material people add to the online world.”[2]   Further, they suggest that content creators make web sites, blog, post photos, contribute to online discussions, post materials to web sites etc.

What then is a writer?  A writer writes.  But, you might reasonably argue, a content creator also writes.  Although that may be true, that does not make that person a ‘writer.’

Let’s look at an analogous situation: You are sipping a drink at a cocktail party and find yourself in conversation with someone whom you have just met.  What do you talk about?  Often, in these social circumstances, we ask, “What do you do?”  This person says, “I’m a doctor.”  What is the immediate image formed in your mind?  That this person teaches Kantian ethics in a philosophy department of the local university?  I doubt it.  And that’s because in our North American society, the connotative definition of a “doctor” is that the person is a “medical doctor.”  Although the philosophy professor might well hold a doctoral degree, it is unlikely he or she would say’ “I’m a doctor.”  It would be misleading given our shared understanding of the connotative definition of the term.  But what if that person says, “I’m a writer”?

Same scenario, different occupations.  You are sipping a drink at a cocktail party and begin a conversation with a new acquaintance by asking, “What do you do?”  That person says, “I’m a writer.”  What image is conjured in your mind?  Do you see a picture of this person toiling away in a cubicle coming up with pithy blog posts for a dog food company?  Doubtful.  Most of us would have a picture of someone who either writes for magazines or pens books of one sort or another.  The person in the cubicle would more accurately be described as a “content creator.”  So why is this important anyway?

In my view,  writers do more than create content for a purpose – which is really what it’s all about in the PR and marketing circles (since I’ve been teaching PR and corporate communication strategy for a quarter of a century, I think I have the right to have an opinion on this).  Content is written (or otherwise created as in the case of photos and infographics) for a specific audience for a specific purpose.  That is different from a writer who has an idea, is passionate about it and moves ahead with writing the article, short-story or book – fiction or non-fiction.   And if you are a content creator, please don’t pretend you are in the same situation – or have the same commitment to craft – as the struggling writers of the world.

So, I offer you the five tell-tale signs that you might actually be a content creator – and NOT really a writer.

  1. You spend more time blogging, tweeting (or reading tweets), posting to Facebook, contributing to conversations on writers’ groups on LinkedIn etc. than you do on your private writing.
  2. Every time you post on one of those aforementioned sites, you have a goal in mind: get more ‘likes,’ new followers, new friend, clicks through to the material you’d like them to buy/read.
  3. You spend a lot of time thinking about how to find an idea that will ‘sell.’
  4. You spend more time writing online reviews of other people’s books than you do on your writing in the hopes that they’ll someday review yours.
  5. You don’t own a single reference book on writing process (grammar, style, punctuation, syntax, word choice, editing etc.)

Please don’t tell me you’re a writer – or pretend to be one in a writers’ group – if you’re really a content creator.  That’s all.

 

[1] http://en.wikipedia.org/wiki/Content_creation

[2] http://www.pewinternet.org/2004/02/29/content-creation-online-2/

Posted in Writing craft

Eight common delusions of unknown writers

stack of books

There are lots of little lies we all tell ourselves regardless of our art, craft or career.  Sometimes we even share these little lies with others.  Over the past quarter of a century in the trenches of writing books, teaching writing and publishing, I’ve told myself any number of little lies – lies such as “the editor is wrong,” or “I could design a better cover than this one,” or “this first draft is pretty good.”  Sometimes all I need is a swift mental slap up the side of the head by someone whose literary opinion I trust to know that these truly are lies.  These days I notice that the more people who think of themselves as writers, the more the list of those little lies grows.

I belong to a number of very interesting online writers’ and authors’ groups, mainly on LinkedIn and a few on Facebook.  I had the misfortune the other day to read an excerpt posted by a young woman (at least she looks to be a young woman from her photo) of her new self-published book.  To say that it was abysmal would be an understatement.  Where do I begin?  Should I describe her sentence structure mistakes, her appalling lack of any grasp of writing transitions, her continual use of dangling participles to the point that I had no idea what many of her sentences were trying to say – or should I jump directly to the preposterous situation in which the heroine finds herself?  A modicum of research would have led this young writer to a more realistic and therefore more compelling story.  And this is the point at which I sigh and worry about the lack of quality control in self-published writing.  As I’ve said before…

the problem that faces writers and would- be writers in the 21st century is that it is actually possible to publish every bit of genius and garbage that we produce.  And it needs to be said that we all produce some garbage, but only a few produce works of genius.  Most of us inhabit that place somewhere between those two extremes in our usual writing

Maybe we’re not really lying to ourselves: perhaps many unknown wannabe writers are actually living in a dream world where certain delusions govern their behavior.  So, based on 25 years of experience and anecdotal observation, I offer you my eight common delusions of unknown writers:

  1. Talent is over rated. Anyone can be a successful writer. The sad truth is that although talent is not enough, it is necessary for success. And this is true of any field. However, along with that talent, you need to work hard, develop your craft and practice before you’re ready for prime time.
  2. grammar copyNo one cares about grammar. I beg to differ. Everyone cares about grammar; it’s just that some of them don’t know about it. First there are the grammar police readers who will think you a complete idiot if you demonstrate a lack of command of the language. The second group is those who note that you are making grammatical errors and will tell everyone who might otherwise read your book to stay away. Then there are those who wouldn’t know a grammatical error if it came up and bit them, but they do know when they don’t understand the meaning of something. It seems to me that you want to be able to convey a particular message or story and to do that accurately, we all need a shared understanding of the use of our language. Period. Get out the grammar book.
  3. I write better than most people. Can you hear me laughing? This is so untrue as to be hilarious. I have spent almost a quarter of a century teaching and marking university students’ writing – and these are students whose writing will form a very large part of their careers. I’ve seen many good writers who need just a bit of sharpening; but more often I’ve seen honor students who don’t know that their writing is a problem. As American writing guru William Zinsser says, “Most people have no idea how badly they write.” And if you don’t know who he is, stop reading and go immediately to Amazon and order his book On Writing Well. Then read it.
  4. Thousands of Twitter followers guarantee success. Now I’m grinding my teeth. If would-be writers spent as much time practicing their writing and having it edited by someone who knows what he or she is doing rather than amassing thousands of Twitter followers, success would be more likely. Most of our followers are not potential readers; rather they are other writers who are using Twitter for exactly the same reason you are.
  5. I don’t need an editor. Au contraire. Everyone needs an editor. My arguments over the years with editors notwithstanding, I am singularly unable to completely free my own work of errors, typographical and otherwise. I have never met a writer who didn’t need an editor.
  6. If my friends think my idea is great, so will everyone else. I just have one question for you: how did you get friends with such deep knowledge (backed up by data) about how your target readers will think at any given time? The rest of us would love to know. Your friends are your friends for a reason and if you hope that your book will garner more readers than your circle of friends, you’ll have to open your mind beyond that circle.
  7. I don’t need to plan my writing, I just need to write. Well, you do need to write, but this kind of unplanned writing is called “writing practice” or “journaling” and it isn’t for public consumption. If, however, you plan to publish, you need to think about the writing, as well as ‘do’ the writing. The amount of planning you need, however, is very variable. It depends on genre, process and your own writing style. For example, if you write non-fiction, it needs considerable research and a complete outline (fleshed out into a complete proposal if you’re planning a traditional publishing route) before you even write word. Even fiction can benefit – and especially genres like historical fiction that follow a time-line and need extensively researched background. Plotting for mysteries and thrillers also helps the writing process. That said, once the writing begins, it need not stick to the outline!
  8. I don’t have time to read. If you don’t have time to read, then you don’t have time to write, and you shouldn’t. Writers are readers. They read in their own writing genre. They cross-read. They read to do research. They read to flesh out or even come up with ideas. They read to improve their own writing. They read to get to know the competition. They read to get to know what their target readers like. They read to see what sells. They read because they love language and books are important to them.

There you have them.  My eight delusions.  Now I’m going to go back to my incomplete manuscript and convince myself that indeed, I do need and editor.  And soon.

Posted in Social Media

Independent or co-dependent? Writers & other strangers

network 2The indie music scene?  Now that’s an image most of us can get our heads around.  As Catherine Andrews wrote for CNN online a few years ago, “If it’s cool, creative, and different, it’s indie…”[1] I don’t know about you, but when I think about indie publishing, I don’t really get the same vibe – but I’d really like to. Let’s start with the word itself: What, precisely, does the word independent mean?

I like to start with a dictionary.  According to the Oxford English Dictionary online, independent means the following:  “Free from outside control; not subject to another’s authority.”[2]  That sounds just about right.  The dictionary also suggests that the word means “…not depending on another for livelihood or subsistence,” and my personal favorite, “…capable of thinking or acting for oneself.”

So indie writers should be self-sufficient, self-supporting and autonomous.  They should also be unconstrained by the thinking of others.  They do their own thing.  So, is that really true?

I’ve spend a bit more time than usual lately on my social networks – more than I should because that cuts into writing time (and I plan to stop that immediately), but I have noticed an important phenomenon as I connect with so-called writers’ communities online.  Writers are by and large more connected with other writers than they are with mentors or readers.  And it has puzzled me quite a bit that I am sometimes followed on Twitter by tweeters who have thousands of followers.  An illustration…

Just the other day I one of my Twitter notifications indicated that I had several new followers.  I don’t know what other people do, but I usually click on them to see who they are.  My suspicion is that others either (a) automatically follow those who follow them – a questionable exercise depending on your objective for being on Twitter at all; or (b) try to figure out if the new follower could be useful to them.  In any case, this particular new follower boasts some 81,000 followers!  Wow!  This individual must have a lot to offer.  Well, not so much, I found by reading his tweets.  And to make matters worse, he follows 75,000 people or organizations! Why in the world is he following me?  Even if I had something useful that he might be interested in, he would never, NEVER see it among his thousands of tweets that would come to him on a daily basis.  I might be ridiculously naïve when it comes to the power of social media – but I don’t think so.

I’m as aware as the next person that there is a lot of power in the viral tweet, but the truth is that only a miniscule number of tweets garner the kind of publicity that most writers are looking for.

I took some time today to explore the research on what makes social media message go viral.  It appears that no one has yet published a good, well-constructed study on the reasons for why a tweet goes viral, but there have been some studies on the attributes of videos that go viral, although the results are vague to say the least.  One American study I read suggested that there are two distinct factors that might affect the ‘virality’ of a video message: the emotional content of the video and the source. This study provided some evidence that videos that were disgusting, angry or funny might garner more sharing, but the results are a bit fuzzy in my view.[3]  So does that mean that if your tweets are angry, funny or disgusting they are more likely to be retweeted and go viral.  Maybe, but unless these are genuine characteristics of what you really want others to know about you and your work, the results are not likely to be what you want to achieve.

So, if you are seeking a large following on a social media platform like Twitter, are you truly independent and unconstrained by the thinking of others?  Or do others’ perspectives and actions make you a lemming?

There is a big difference between independent and co-dependent which is how I see many of the relationships between and among writers on social networking platforms like Twitter and Facebook (to a lesser extent on LinkedIn but it’s only a matter of time there.  Co-dependency means being controlled or manipulated by another – and in the usual sense of the word that other person has some kind of pathological condition including narcissism.  Hmm…not at all like indie, isn’t it?  But does seem to define many of the online relationships in writers’ communities in my view.

Is it the case that most of us only use certain social networking sites because of what we think we can get from them?  What would happen if we took a different view?  Ask not what a social network can do for me, but what I can do for this social network?  Wouldn’t that change a lot of those me-tweets?  Then maybe we’d all actually get something out of it anyway!

Perhaps being a cool, indie writer means that you have to be the one asking what you can do for your social networks, rather than the other way around.  I’m actually going to try this myself – from now on.

twitter clip

 

[1] http://www.cnn.com/2006/SHOWBIZ/Music/09/19/indie.overview/

[2] http://www.oxforddictionaries.com/definition/english/independent?q=independent

[3] Guadagno, R. E., Rempala, D. M., Murphy, S., & Okdie, B. M. (2013). What makes a video go viral? An analysis of emotional contagion and Internet memes. Computers In Human Behavior, 29(6), 2312-2319. doi:10.1016/j.chb.2013.04.016