Posted in Book launches, Book promotion

Author Readings: Purposeful or painful?

Ah, the pain of the author reading...

Last week someone asked me if I’d consider taking part in an author reading event featuring my new book. If someone had asked me this question twenty years ago when I first started shopping books to publishers, I would have been flattered.  I would have jumped at the chance.  However, many years of writing and publishing experience later have left me a bit dubious about these events.   And discussing these kinds of events with
other writers does little to disabuse me of the notion that they are largely a waste of time – depending on your objective.  So, what precisely are the possible objectives of an author reading in public?

From a publisher’s point of view there is only one bottom line objective, and that is the bottom line. Their objective is to sell more books. Publishers seem to believe that putting an unknown author in front of twenty people will result in massive book sales.  Given the effort involved in doing a reading and the sales potential from such a small audience, one has to question the wisdom of this approach.  Keep in mind, though, that there is no effort on the part of the publisher – only on the part of the writer and the organizers.  And in fact, in Canada, the Canada Council for the Arts even offers grants to publishers for readings. Who knew?

From a reader’s point of view, it’s a free night (or afternoon) of entertainment.  Sometimes there are refreshments and often there will be like-minded people attending.  Sometimes readings are at bookstores, sometimes they’re in libraries or other related public spaces.  When I was in New York city in July, I visited a gargantuan bookstore on Broadway where they had a more or less permanent dais and chairs set up for readings. Only in a large city would you ever see this!  But, is an author reading really “entertainment”?

My most recent experience of doing a reading was at a “literary festival” where a number of authors would take part in workshops and do readings.  This particular afternoon when I was scheduled to read from my memoir (it was about one month pre-publication at the time), I was on the agenda after three others reading from their varied recent books.  What can I say?  At the risk of being lambasted by fellow authors, my only conclusion that (painful) afternoon was that writers are crappy speakers.  To say I was appalled would be an understatement.  One after the other they took to the stage and monotonously read.  Every single one of them.  It was all I could do to stay awake.

A couple of weeks ago, there was a piece in the Globe and Mail titled “The season of readings is upon us, let the misery begin.”  It was delightful to see that I am not the only one who cringes at the thought of authors reading from their work.  Douglas Bell who wrote the article quotes Irish author Aidan Higgins.  He says it so much better than I could:

“There’s nothing more calculated to cause a gritting of the teeth, a shudder of the spirit or even a rising of the gorge than to be voluntarily confined in a Function Room to endure an hour-long ranting by the author in person, of predigested matter now regurgitated, delivered in a monotonous drone. It is enough to make a cat laugh or a dog throw up.”[1]

[I beg you to click through and read the article – If it doesn’t make you laugh out loud, you have less of a sense of humor than I do.]

I’ve been teaching and doing public speaking for many years.  I’ve taken the time to hone my skills and it was clear when I came to the podium and began speaking about my writing and then reading, that this was a breath of fresh air for the audience.  They couldn’t get to me fast enough after the readings were over to tell me how much they enjoyed the presentation.  But sell books?  LOL.

When you spend so much solitary time with your work as writers do, I think it can be fun to share it with a live audience.  But if you are a crappy speaker, just back away.  Please.  The fact is that unless you’re a celebrity to begin with or have a rabid following from previous books, the reading will not sell many books.  And if you already are a celebrity or have a fan base, they’re going to buy the book anyway.  So, the reason to do it has to be more than to sell books.

So, here are my tips for doing an author reading:

  • Don’t focus on selling books.  Just focus on connecting with live people.
  • Prepare. Take the time to consider what you’ll say to put your reading into
    context for the audience.
  • Consider your presentation skills.  If you’re not a good presenter and can’t make your work come alive for the audience, either get some coaching or just don’t do it.
  • For the love of god, don’t drone on and on.  Or you’ll have to carry a gun – to put the audience out of their misery.
Posted in Blog tours, Book promotion, book tours, Fame

Book promotion…and the fun of an author tour

author tourWhen I think back over the years through all of the books that I’ve published – of different genres – it occurs to me that I’ve learned a lot about book promotion.  There are lots of things that authors themselves can and should (and need to) do to promote their books, but I’m here to tell you that since that first book of mine was published over 20 years ago, everything has changed.  With the advent of social media and online conversations, all bets are off and the tried and true methods for book promotion will never be the same.

That said, at the time when my first book was published, I had a romantic notion of the author tour.  And when my publisher told me that there would, indeed, be a tour, I was delighted – my 15 minutes of fame if Andy Warhol was right.  So, off I went to points west (since I live on the east coast everything is west) to be wined and dined and toured.  Okay, there was actually no wining and dining, but there were publicists who picked me up hotels and took me to media interviews.

I talked to print journalists who took photos and wrote bits and pieces; I did live television interviews; I did remote television interviews (where you talk into a camera lens as if you were really talking to the interviewer all the while with an earpiece that threatens to fall out); I did radio shows.  And, I might mention, I did all of this while increasingly pregnant.

Finding the appropriate and TV-friendly maternity wardrobe was something of a challenge I have to say.  Remember, if you’ve been reading my blog you realize that this backstory is about my first book which was published over 20 years ago – so we’re talking about the late 1980’s.  When it comes to fashion, need I say more?

I flew to Vancouver first and was immediately whisked to two television interviews.

life without end
My First Book

You may recall that the book was about organ transplantation and was actually a bit controversial since I didn’t just worship at the feet of the transplant surgeons whose God-like presence saved lives.  The book asked questions about the ethics of some of the decisions that were made and how they were made.  It made for great television to pit this lone health writer with real experience in the business against the powerful medical establishment.  (I’ll tell you a bit more about how even unwelcome controversy can promote a book in a later blog post.)

Then I was off to Toronto for more television, radio and print interviews.  Notice how the smaller media markets were skipped: all of this to save money on the author tour for which my publisher (and the Canadian government grants) paid.

But the question we need to ask today is this: was it useful to do this (fun  notwithstanding)?  I’m not sure.  There’s little doubt that publicity for this kind of non-fiction book can be generated this way, but this does not necessarily translate into sales, and the publicity machine has changed dramatically since that time.  All the rules and vehicles have been transformed.

In a piece written last year by Carolyn Kellogg for the LA Times book blog, she says this: “As the business of publishing changes, book tours increasingly look like bad risks.” She goes on to say that people these days are less inclined to be drawn to books via the “hype machine” rather they rely on recommendations from others, and we all know where these increasingly come from: our “friends” on social networking sites and searches we do for ourselves online.  This way, our book choices come from
custom-made recommendations for us.  And you know that in these days of social media – it really is all about “me.”  For better or for worse. The latest buzz on the author tour scene is what is referred to as the “blog tour.”  I’m currently researching
this for my new book due out in about six weeks.

An author can set up a blog tour through some blogger link-up sites or through what are now known as blog tour companies (who knew?).  A blog tour is simply a strategy whereby an author “visits” appropriate blogs (book blogs, blogs on the conten
of your book etc.) and either “guest blogs” or provides answers to questions posed by the blogger who owns the site and then this becomes a Q & A blog post for that blogger.

As one book publicity blog I like suggests: “A blog tour is simply one type of online publicity.”

I’ll let you know how the blog tour works out since it’s unlikely that there will be a real tour for this one!

FYI: Read about one author’s blog tour in the New York Times.