Writing – Page 15 – Patricia J. Parsons

Are you a writer or a ‘content creator’?

Posted on 4 Jun 2014 by Patricia J. Parsons

Content creation is the latest buzz-phrase of the social-media-obsessed marketing and public relations people among us. I’m going to suggest that large numbers of people who identify themselves as writers are not; rather they are content creators. Although there is nothing fundamentally wrong with being a content creator, it is disingenuous to suggest you are a writer, if you’re not. Let’s begin with some definitions for argument’s sake.

Wikipedia (arguably a good source for this definition since it is the mother of all content creation outputs) defines the concept as “the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts…”[1] [I added the emphasis.]

A more succinct definition is offered by the Pew Research Internet Project which simply suggests that content creation is “…the material people add to the online world.”[2] Further, they suggest that content creators make web sites, blog, post photos, contribute to online discussions, post materials to web sites etc.

What then is a writer? A writer writes. But, you might reasonably argue, a content creator also writes. Although that may be true, that does not make that person a ‘writer.’

Let’s look at an analogous situation: You are sipping a drink at a cocktail party and find yourself in conversation with someone whom you have just met. What do you talk about? Often, in these social circumstances, we ask, “What do you do?” This person says, “I’m a doctor.” What is the immediate image formed in your mind? That this person teaches Kantian ethics in a philosophy department of the local university? I doubt it. And that’s because in our North American society, the connotative definition of a “doctor” is that the person is a “medical doctor.” Although the philosophy professor might well hold a doctoral degree, it is unlikely he or she would say’ “I’m a doctor.” It would be misleading given our shared understanding of the connotative definition of the term. But what if that person says, “I’m a writer”?

Same scenario, different occupations. You are sipping a drink at a cocktail party and begin a conversation with a new acquaintance by asking, “What do you do?” That person says, “I’m a writer.” What image is conjured in your mind? Do you see a picture of this person toiling away in a cubicle coming up with pithy blog posts for a dog food company? Doubtful. Most of us would have a picture of someone who either writes for magazines or pens books of one sort or another. The person in the cubicle would more accurately be described as a “content creator.” So why is this important anyway?

In my view, writers do more than create content for a purpose – which is really what it’s all about in the PR and marketing circles (since I’ve been teaching PR and corporate communication strategy for a quarter of a century, I think I have the right to have an opinion on this). Content is written (or otherwise created as in the case of photos and infographics) for a specific audience for a specific purpose. That is different from a writer who has an idea, is passionate about it and moves ahead with writing the article, short-story or book – fiction or non-fiction. And if you are a content creator, please don’t pretend you are in the same situation – or have the same commitment to craft – as the struggling writers of the world.

So, I offer you the five tell-tale signs that you might actually be a content creator – and NOT really a writer.

You spend more time blogging, tweeting (or reading tweets), posting to Facebook, contributing to conversations on writers’ groups on LinkedIn etc. than you do on your private writing.
Every time you post on one of those aforementioned sites, you have a goal in mind: get more ‘likes,’ new followers, new friend, clicks through to the material you’d like them to buy/read.
You spend a lot of time thinking about how to find an idea that will ‘sell.’
You spend more time writing online reviews of other people’s books than you do on your writing in the hopes that they’ll someday review yours.
You don’t own a single reference book on writing process (grammar, style, punctuation, syntax, word choice, editing etc.)

Please don’t tell me you’re a writer – or pretend to be one in a writers’ group – if you’re really a content creator. That’s all.

[1] http://en.wikipedia.org/wiki/Content_creation

[2] http://www.pewinternet.org/2004/02/29/content-creation-online-2/

Ideas generation, Writing

Books I wish I had written

Posted on 2 Apr 2014 by Patricia J. Parsons

Writers are usually avid readers. I suppose that it is expected of us, and possibly even required – although I’m certain that many of the classics were written by authors who did not read widely since there was so little to read (this is a theme I’ll get back to in a later post). I’ve given some thought before to the books that shape us as writers, but I’m still left wondering if others might be a little like me. Sometimes, when I come to the end of a book, I have a deep feeling that I wish I had written this book. It occurs to me that an examination of those books might provide insight into what we ought to be writing about – rather than simply always writing about what we think we should be writing about (or worse, only what sells).

I wish I had written…

Over-Dressed: The Shockingly High Cost of Cheap Fashion by Elizabeth L. Cline. This book affected me even beyond my deep feeling that I wish I had written it. An important examination of an industry that affects all of us in one way or another, this book is one that needed to be written, and needs to be read. This feeling of a book that needs to be written, coupled with my interest in the subject matter were the factors that perhaps conspired to make me wish I had written it. The author, Elizabeth Cline is an American journalist whose commitment to the investigation of the North American penchant for disposable fashion resulted in a story that had my head spinning – although much of it did not come as a surprise – and I avoid disposable fashion like the plague, given my penchant for quality.

I wish I had written…

Deluxe: How Luxury Lost its Luster by Dana Thomas. As I closed the cover of this book I had a very distinct feeling that it was one I should have written! A social history of the luxury goods industry, the book is also well-researched, lucidly written, informative and entertaining. The fact that it focuses on a topic that has been of interest to me since I started researching the marketing tactics of luxury goods manufacturers in my day job (don’t ask!) might also make it the kind of book that I would have liked to have written.

I wish I had written…

The Thoughtful Dresser: The Art of Adornment, the Pleasures of Shopping and Why Clothes Matter by Linda Grant (who is also a novelist). This book had me at the following statement on page 10:

“I consider it to be absolutely normal to care deeply about what we wear, and detest the puritan moralists who affect to despise fashion or those who love it. Who shrilly proclaim that only vain, foolish Barbie dolls, their brains addled by consumerism, would wear anything but sensible clothes made to last. As if appearances don’t matter when, most of the time, they are all we have to go on. Or sometimes all that is left in the ruins of life.”

This paragraph encapsulated for me the conundrum of my life as a professor and writer – and someone who has always enjoyed the fun of dressing. On a university campus, dressing fashionably is viewed in much the way Linda Grant describes. She nailed it. Oh how I would have loved to have written this book for my colleagues to read!

So, these books all do seem to have things in common. But what strikes me most is the fact that they are all non-fiction. I hope my inner writer is listening. I’ve been focusing my future writing on fiction – which I love to produce – and yet the books I wish I had written are all research-based, narrative non-fiction.

A few years ago during one of my many searches for an agent (two searches were successful; neither of them sold my manuscripts), one of them snottily said the following to me: “If I had a dime for every bona fide non-fiction writer who wanted to write fiction, I’d be rich.” Then she refused to represent any fiction I might produce. I guess I should have been happy to have been referred to as a bona fide non-fiction writer, which I suppose I am.

So I think I’m going to consider this analysis of my own reading interests. Don’t get me wrong, though, I love to read fiction. I just wonder how much of it I should be writing.

Memoir, Reading, Uncategorized, Writing

A writer’s early roots: What we read & what we write

Posted on 13 Mar 2014 by Patricia J. Parsons

A young Daphne DuMaurier (Source; Wikipedia) — A young Daphne DuMaurier
(Source; Wikipedia)

This morning I had a very odd experience. I had the privilege of peering in to the mind of a 16-year-old girl – or should I say a 16-year-old writer. And the most peculiar thing of all is that it was me.

A bit of backstory: when I was in high school (lo these many years ago) I wanted nothing more than to be a novelist – but I also had a very practical side and that practical side won out in the university program selection process. I had my very best marks in biology, chemistry and analytical trigonometry in my senior year, and you can guess what I studied in university. And to tell you the truth, that health science degree and the Master of Science have stood me in good stead in my career evolution from health communication, to health & business writer, to creative non-fiction writer, and now into fiction.

But in high school, my English marks weren’t far behind my math and science. In fact, when given the opportunity in my junior year to complete what was then referred to as a “distinction” project” I didn’t choose to do it in science, rather I chose English. To be more specific I chose the short story. This morning I took three magazine boxes off the highest shelf in my office to begin the laborious process of digitalizing all of my publications to rid myself of the glut of paper that threatens to overtake most writers from time to time. What do you suppose was the first document that I pulled out? Much to my surprise, it was my Grade 11 “distinction project.”

The framework for the project was aspects of the short story (very apropos since lately I’ve been thinking that I really ought to read some Alice Munro given that she won the Nobel prize for literature recently based on a career writing short stories – and I’ve never read a single sentence she’s written). The project, painstakingly typed on an old typewriter (with only one or two whited-out typos) was an analysis of the components of the short story. For each of the traditional components – character, setting, plot etc. – I had written a short story that supposedly showcasing each. One story’s character took center stage; in the next one setting was the most important part etc. But it was the themes of each of the stories that told the story of that 15-year-old writer.

The theme that came through again and again, regardless of the actual characters or plot of the story was this: Know who you are, and be true to yourself.

First-edition cover of Rebecca (Source: Wikipedia) — First-edition cover of Rebecca
(Source: Wikipedia)

When I think back through my day-job career, and my writing by moonlight, I think that I have truly tried to do this – but I didn’t realize that it was so deeply embedded in my psyche. This was kind of a light bulb moment, because I just finished re-reading what I have long considered to be my very favorite novel: Rebecca by Daphne DuMaurier.

I first read the book when I was in high school, right around the time that I wrote those short stories. I had seen the various iterations of the movies based on it in the interim, but it was eye-opening for me to read this book so many decades later to try to see what it was that captivated me and to figure out if the book had, in fact, had any influence on my writing.

This time around, I found myself impatient with the narrator. A twenty-something woman of the 1930’s, the unnamed protagonist met and married a much older, and much more worldly man who took her back to England to his estate, Manderley. Haunted by the ghost of his first wife, the young woman concocts in her mind all manner of scenarios, most of which have absolutely no basis in reality – indeed, the reality is much more sinister. I kept wanting her to get over it, to move on, to ask the question to clear up the uncertainties. I don’t remember being so impatient with her at the time. So, I do think I’ve evolved as a woman. But what about as a writer?

Written in 1938, Rebecca was not an historical novel, the genre I found myself drawn to both as a reader and as a writer in the last few decades. However, I read it near the beginning of the 1970’s, so for me, as a young woman, it was historical indeed, and I remember always thinking about it that way. Daphne DuMaurier did not need to create the world of the 1930’s: she lived in it. But for me, the detail was now of historical significance, and I do believe that this influenced my choice of genres.

I enjoyed the book the second time around and hope that some of my own work will stand the test of time as did this ne. Perhaps in the future some young woman will pick up Grace Note and think about the strength of the Lysanor, the heroine, and recognize that she, too, spent her life trying to be true to herself.