You have a blog, don’t you? If you don’t, you might consider starting one―but probably not for the reasons you think.
I can’t remember what I was thinking when I started this writing blog in 2011―ten years ago. My writing life was at a different point then, and the objectives I had at the time no longer make sense. Yet, I continue to write. I took a hiatus for a while when my career and life didn’t give me much extra time, but I always come back to it. I use it for lots of things, although lately, I seem to be focusing on giving writing advice. This focus is merely an evolution reflecting both me and my career.
My first blog post was called A book’s backstory…or a writer’s backstory? And this is, of course, the reason why this blog is called Backstory. In that post, I considered whether I’d focus on my own backstory (a slice of the writer’s life kind of thing) or my books’ backstories (my process and plans). In the end, I didn’t have to make a decision. It simply evolved. And you don’t have to make a decision either. You just need to blog.
There’s a tendency for writers to feel one of two ways about a blog. Either they think a blog is simply a tool for selling books, or they think it’s a waste of time. I believe that it is neither and that there are good reasons for you to consider blogging. Chief among them is that a blog is a space where you can build your reputation as a writer while connecting with readers through a feedback loop. Lots of great ideas come from readers, you know.
Consider spending five minutes watching the video linked below for my details on the tips.
- I suggest that you begin with an objective or two. Even if you’ve been blogging for a while, are you really sure why you’re doing it? Are you sure about what you’re trying to accomplish? This is where you begin. Then it can evolve.
- Consider using your blog for writing practice. We all need to practice our writing, and not all our writing belongs in long-form material.
- Use your blog to write about interesting finds from your research that didn’t make it into a book or article. You might even find, through writing, this becomes the basis for a new piece.
- Conduct an annual review of your blog. This is something I should have done from the beginning. I do it now. I answer a couple of questions: Am I still focused on my objectives, or have I steered off into another territory? Is that where I really want to be?
- Do not turn your blog into a selling tool. Like your website in general, avoid, at all costs, the temptation to use your blog to bludgeon readers with a sales pitch for your books. Of course, you can mention your books. After all, that’s why many of your blog readers are following you. But don’t’ short-change them by promoting your books in every blog post.
Obviously, there’s a downside to blogging: it takes time. However, I think this is time well spent if your blog is focused and stays on point. You need to write something every day, and it doesn’t have to be on a major project. Perhaps your blog is a way for you to get in that writing, even between projects. Keep in mind that a blog can also be a good way to grow your audience, but it will be time better spent if you focus on what it can do for your writing rather than your sales.
Oh, and make sure it’s well-written and looks professional.