Posted in Book launches, Books

So, who will really read your book?

In 1848 a writer named B.H. Smart produced a book quite improbably titled: Manual of rhetoric: with exercises for the improvement of style or diction, subjects for narratives, familiar letters, school orations, &c.: being one of two sequels to “Grammar on its true basis”.  It was published in London by Longman, Brown, Green and Longmans and is reputed to be the oldest publication that could be reasonably described as a writing manual.  Since then, manual after manual has been produced with the objective of improving writing everywhere.

The first writing manual
The first writing manual

Today, all you need to do is plug the search term “writing manuals” into Amazon’s search function and you’ll be greeted with almost 12,000 hits; if you plug in “writers’ guides” you’ll be rewarded with almost 19,000.  Within these search results there are the direct successors of Smart’s manual such as the Chicago Manual of Style (originally published in 1906) which, along with the Publication Manual of the American Psychological Association, is one of the go-to, required writing manuals for academic and scholarly writers throughout the English-speaking world.  In addition to these specific style guides there are books for poets, science and technical writers, novelists, memoirists, romance writers, creators of creative non-fiction and every other conceivable type of writer one could imagine.  From the style guides and how-to manuals for specific genres the writers’ guides begin to become more esoteric with books like Anne Lamott’s Bird by Bird: Some Instructions on Writing & Life, and Natalie Goldberg’s iconic Writing Down the Bones: Freeing the Writer Within, to the more recent offering from Stephen King, On Writing: A Memoir of the Craft where writers weave their personal stories around writing advice to inspire would-be writers.  If you’re a writer or aspiring writer yourself, you probably own a few of these – or at least in my view, you should!  All of this seems to be in spite of American journalist and writing guru William Zinsser’s pointed comment in his own best-selling writing guide On Writing Well, that most people have no idea how poorly they write.

Poor writing or not, the rush to publish in the 21st century is more like a torrent where the flood-gates, in the form of agents and editors, are no longer needed to stop the outpouring of book-length publications, for better or for worse.  Writers are flocking to self-publishing with a vengeance.  A quick troll through the social media communities, groups and networks of “writers” suggests that the era of co-dependency is upon us in a way never before imagined as writers look to one another for guidance and moral support in their publishing endeavors.  Rather than being connected to publishers, mentors or readers, they are connected to other writers – all as unknown as they are.

What’s truly puzzling, though, is how no one seems to notice their members who are spelling, grammar and stylistically-challenged, not to mention devoid of talent.  At least they’re not admitting it with their continual five-star reviews of every piece of drivel produced by their peers.  Yet, within all of this publishing-related noise, there are truly unique and important voices that need to find a way out of the slush.  What they all need is a reality check.  I’d like to help to provide that. And help those unique and important voices find their way out of the noise.  So, I’ve written yet another manual – well it’s sort-of a manual.

WWRYB CoverThe purpose of my new book is to provide a tough-love reality check on the vagaries of the new publishing models for aspiring writers while at the same time providing you with a kind of road map based on my experience as a writer, writing teacher, traditionally-published author and indie author.

For my blog readers who have been here a while, you might recognize some of the foundational material in the book – it did evolve from this blog (there’s a whole other story, isn’t it?  Turning blogs into books.  I could tell you…).   There is a whole lot more, though, and I’ve tried to tell readers my own story of making it onto the traditional publishing merry-go-round, and then dabbling in self-publishing.  Along the way, I learned a lot and this experience, coupled with my  research over the years as as a university prof, has resulted in this book.

Here’s the book trailer.  Let me know what you think.

Posted in Ethics, Publishing, Self-Publishing

Barter, buy or blackmail: The ethics of book reviews

five star 2It matters not whether one of the “big” publishers puts out your book, whether your great-aunt with a penchant for publishing edits and distributes it for you from the trunk of her car, or you publish it electronically all by yourself, if you want people to read your book, you’ll probably want book reviews.

Book reviews, and the concomitant moaning that goes on in writers’ circles about reviewers, has a long and storied history. According to Jane Hu, the term book review first appeared in 1861, but the notion of the review or “criticism” (after all, those who write reviews of books or movies have traditionally been referred to as “critics”) goes back as far as 1661 in Paris.[1]

As Sarah Fay, writing in The Atlantic has said, throughout history book review writers, “seem to delight in publishing manifestos that outline the book review’s shortcomings and inadequacies.”[2] She went on to suggest that book reviews have been criticized as reeking of “mediocrity, elitism, nepotism or all three,” and further that they lack intelligence.  In the current Wild, Wild West world of digital publishing, it has never been truer.  And although as Hu says, “Most often, dissatisfaction with the state of book reviewing has come not from the readers who are the reviewers’ intended audience, but from writers who have felt their work mishandled, unjustly ignored, or cruelly misunderstood,”[3] this too has changed.  Discontent with the reviews is now springing from readers – like me.

Although traditional book reviewers – those who through history largely worked for magazines and newspapers – have been criticized for their overall general meanness, today’s book reviewers seem to have the opposite problem.  According to Amazon, the majority of book reviews are in the four-and-a-half to five out of five range.  How is it possible that so many books are truly worthy of five stars?  Well, they’re not.

Earlier this month, Amazon filed a law suit against four web sites that they believe are producing fraudulent book reviews.  According to a report in Entrepreneur, “The suit alleges that fabricated 4- and 5-star product appraisals dilute Amazon’s brand and negatively impact sellers on its site who don’t subvert the system by paying for fraudulent reviews.”[4]  It is this notion of the fraudulent (read: paid-for) book review that incenses me the most.five star 1

The companies in question just might be ones with whom you have dealt, but I hope not.  It seems that Amazon and its readership are no longer going to stand still and accept that so many books can possibly be as good as they appear to be. But the lack of integrity demonstrated by buying book reviews is only one of the loathsome ways that writers these days (self and traditionally published, mind you) are procuring deceitful reviews.

A writer recently related a story about being approached to do a review.  When the honest review was completed, the writer was informed in no uncertain terms, that anything less than a five-star report would result in one-star reports being posted for her books.  Clearly, no honest review could be forthcoming.

Then there are the writers who approach you with the offer to provide your book with a terrific review – in exchange for one for their books.  Honest?  I think not.

Who suffers in all of this wrong-minded marketing?  The readers.  I can hear writers out there now telling me that readers will, in the end make the decisions.  The problem with that line of thinking is that it smacks of a very utilitarian approach to ethics (i.e. the end justifies the means – in this case, very clearly, they are saying that lying up front is okay if they make a sale.  I beg to disagree), and it fails to recognize that readers will already have purchased god-awful books, spending hard-earned money on crap that could have been avoided if honesty had been forthcoming.

Although I recognize that great reviews are terrific for marketing books, why are so many people afraid of honest reviews?  The reason is probably related to the fact that most people don’t write as well as they think they do (if you haven’t been exposed to this truth, read William Zinsser’s On Writing Well immediately), aren’t interested in hearing negative criticism, or don’t care.  The latter care only that you buy their book and quality be damned.  Maybe readers aren’t going to take it anymore.  Bravo Amazon.

[1] Jane Hu. 2012.  A Short History Of Book Reviewing’s Long Decline. The Awl online. http://www.theawl.com/2012/06/book-reviewings-long-decline

[2] Sarah Fay. 2012. Book Reviews: A Tortured History.  The Atlantic online. http://www.theatlantic.com/entertainment/archive/2012/04/book-reviews-a-tortured-history/256301/

[3] Jane Hu.

[4] Kim Lachance Shandrow.  April 10, 2015. Amazon Sues Alleged Sellers of Bogus 5-Star Product Reviews. Entrepreneur. http://www.entrepreneur.com/article/244950

Posted in Writing, Writing books

Maybe you shouldn’t be a writer

[Excerpted from Who Will Read Your Book?  The Unknown Writer’s Guide to the Realities of Writing & Publishing forthcoming from Patricia Parsons]

This is worth considering.  If you want to be a writer, and are considering who you are as a writer, it might be a useful exercise to consider all the reasons you shouldn’t write a book.  If you do this and at the end still believe that you should write your book and work to get it published, then you’ll be stronger as you move through the process.

Lots of people have put together lists of why you shouldn’t write. For example Susannah Breslin, writing in Forbes online, suggests the following three reasons you shouldn’t write: (1) you’re not good at it; (2) it’s too hard; and (3) it’s too hard to make money.[i] These are all valid points in my view. What’s so interesting is that in a later post, she says that her short piece on why you shouldn’t be a writer is the one that readers hated most.[ii]  It seems those who want to write a book don’t want to be told the reasons why they shouldn’t pursue it.  But you do need to hear this before you move forward.

Blogger Karen Yates has a few more ideas about why you shouldn’t write that book.  She suggests that you back away from that computer if (1) you want to write because you think it will be fun or easy; (2) you want to write because you have a lot of Twitter followers; (3) you think the topic is one you think you can sell even if you’re not passionate about it; (4) if you can’t take criticism (she says editorial: I think you need to have a thick skin in general); and/or (5) you’re not willing to promote your book.[iii] Again, these are all good considerations.

After a couple of decades of writing books myself, I’ve determined that people should write if they want to: what they shouldn’t necessarily do is publish.  If you want to write, remember that it will be a difficult process, but go ahead regardless of what anyone tells you.  Then take that manuscript and put it away to read in your dotage.  Don’t try to sell it to a publisher, and under no circumstances should you self-publish it. That is unless you remember the following which are my personal reasons that should give wannabe writers pause.

Do not publish your writing even one of the following statements applies to you:

  1. You’re writing as a form of catharsis. That’s what your private, personal journals are for.
  2. You’re writing because you’re angry about something. At least don’t publish anything until the anger subsides and you can look at the matter more objectively.
  3. You’re writing on a topic only because you think it will sell. If you are not passionate about it, it’s not worth writing about.
  4. You don’t believe that writers read. Any published writer worth his or her salt reads a lot and reads widely.
  5. You aren’t willing to do the research that will be necessary regardless of genre.
  6. You aren’t willing to work to continually improve your writing.
  7. You think that you’ll simply sit down in front of the computer and the words will flow.
  8. You can’t stand revising.
  9. You don’t have a thick skin.
  10. You spend more time talking to others in person and online about your writing than you do writing.

Once you have looked inward and can honestly say that none of these statements applies to you, it’s time to get on with finishing your book.

 

[i] Susannah Breslin.  Why you shouldn’t’ be a writer. Forbes online.  http://www.forbes.com/sites/susannahbreslin/2012/06/12/why-you-shouldnt-be-a-writer/

[ii] Susannah Breslin. Why you should be a writer. Forbes online. http://www.forbes.com/sites/susannahbreslin/2013/03/30/why-you-should-be-a-writer-2/

[iii] Karen Yates. 5 reasons you shouldn’t write that book.  http://goo.gl/S8L05l