Posted in Book marketing, Book promotion

Five Tips for Better Book Trailers

I don’t know about you, but I love a good book trailer. And by “good,” I don’t mean expensive. By “good,” I mean a book trailer that concisely captures my imagination for fiction or beckons me to learn more when it comes to nonfiction. In both cases, it has to be tight and visually stimulating.

Over the years, I’ve come to the conclusion that book trailers can accomplish a few things, despite the lack of hard evidence that they increase book sales in any significant way. But a great book trailer can be your book’s calling card to book bloggers, reviewers, agents and yes, even to some readers. But it has to be good.

Here are my five tips for better book trailers:

  1. Make sure you set out a specific goal for your book trailer. Trailers without purpose are not focused. Your goal should say what you want to realistically accomplish with these marketing tools and precisely who you want to reach. What and who are essential drivers for what you will put in that book trailer. See tip #2.
  2. Write a script. I cannot tell you how soul-sucking it is to see a book trailer that is clearly unscripted. These pieces of crap are meandering commercials that appear to have been crafted by children. (Scratch that: children these days can generally do better with an iPhone and iMovie.)
  3. Plan the visuals. You know what a script like this ought to look like, don’t you? Your script should resemble a documentary script more closely than a script for a movie. This kind of script layout means that you have two columns: the voice-over (if you’re using one―which I recommend) on one side and a column for visuals opposite it. The visuals should be carefully connected to the voice-over or on-screen titles or the script’s visual direction.
  4. Avoid anything campy or kitschy unless that’s what your book is. Too many writers (and their book trailer makers) seem to think that the more gimmicks they put in, the better. Not so. It can be very off-putting to viewers or even misleading if that approach doesn’t represent the book’s genre, story, voice and message.
  5. Keep it the right length. So, how long should a book trailer be? There are no hard and fast rules about this, but in my experience, I’ve found a kind of sweet spot. A 20-second trailer isn’t a trailer―it’s a teaser. A 4-minute trailer is bordering on a movie.

I suppose the cardinal rule for book trailers is the same as the cardinal rule for writing: never bore your readers (or, in this case, your viewers).

If you’re no expert in video production and editing, find someone who is. The final edit is what we’ll see and what we’ll use to judge your book― and you. Make a good first impression!

For some samples…

Posted in Book marketing, Writing books

An Amazon Marketing Surprise? At least a surprise to authors

A friend of mine whose blog “A Writer of History” is a must-read for anyone attempting historical fiction (or even for other types of fiction for that matter), shared what she discovered when doing marketing research on Amazon recently. M.K. Tod and I happened to be having lunch a week ago when she related to me this interesting (shocking?) discovery. It seems that Amazon isn’t a level playing field, after all, for all writers and all publishers. This shouldn’t come as a surprise to any of us, but, somehow, it does.

Read down and click on the last line to see the piece.

An Amazon discovery — A Writer of History

I suspect many of you will know this, but it was news to me. Two weeks ago, in a burst of marketing effort (actually planning), I looked at Amazon’s top sellers in women’s historical fiction. My purpose was to find comparables for a novel I plan to self publish, and from there to discover what […]

An Amazon discovery — A Writer of History
Posted in Books, Journals, Writing, Writing craft

How to prep for writing a book sequel

Book sequels and a subsequent series seem to be all the rage these days – and not always for the better. The current conventional wisdom seems to be that the best way to sell books is to write lots of them. And what could be easier than a series of books where the writer doesn’t have to create new characters every time? Well, from a reader’s perspective, it’s a bit hit and miss. Just like with movies, the sequel is often forced and not quite as good as the original. And it’s worth remembering this…

…The only thing the easy way has going for it is that it’s the easy way…

So, why would I consider a sequel?

Unlike other so many other writers these days, my primary motivator in writing a particular book is not determining what can make money. My motivator is that I’m a writer. I’ve always been a writer (at least since I was about 13 years-old). I’m a writer because I write, and I have stories to tell. If those stories resonate with readers, then that’s just terrific. If they don’t, at least I’ve gotten the story out of my head and onto paper (or a computer). If this is the case, then why am I embarking on writing a sequel? Same reason as why I write in the first place – there’s a story there, and I have to tell it.

When I was writing my most recent book, I didn’t have any plan to make a sequel (and no, it won’t be a series – at least I don’t think it will!). However, as I neared the end of the writing, as I could see the light at the end of the tunnel, I realized that there was another story that had to be told. There was another character – not the main one as in book one, but a character nonetheless – whose story was just aching to be told. So, I decided I’d have to tell it. But, because I am who I am, I thought I’d try to figure out how to go about this before I actually got myself stuck in, as my British friends say.

I have a kind of method for harnessing the creative process when I start a project.

  • First, I buy a new notebook that will stay by my side until the bitter end. Once I knew what the story would be about, I could choose a notebook. Hokey, I know, but it works for me.
  • Then I begin to fill it with my very first notions of how the story might unfold. This is usually in point form, identifying a kind of timeline. The I look for visuals relevant to the story that begin to speak to me. Then I need a title. Oh, yes, I cannot write a book without a working title.
  • After the title comes the hard-core research and character building. But for this sequel, I’m not quite there yet. And the process that I’ve been developing is a bit different.

I realized a couple of things.

  • First, sequels don’t have to – and probably shouldn’t – pick up where the first book ended. This is gong to be interesting for me since this book is, in reality, a prequel of sorts. We’re going back in time.
  • Second, there must be new characters. Although there will be a few familiar people, let’s face it: if I’m going back in time, there have to be new people and older characters seen in all new ways.
  • Third, there have to be all-new settings. This is a must as far as I’m concerned.
  • Fourth revelation: since this is going to be a prequel, there are actually quite a few details that were mentioned in the first book that will have to be introduced in the prequel. That’s where re-reading my own book and highlighting those details will be crucial.

When I created the new timeline in the new journal, I took up a new colour pen (hot pink in this case, if you must know) and wrote in those details from the first book that have to be included in the prequel. In fact, it was those details that truly propelled me to write another one – entirely ignoring the 25,000 words I’ve already written on a completely different story. That one will still be there when I’m finished with these characters who have gotten into my head.

Here’s what I know so far about prepping to write a sequel:

And I’ll remind you that this piece isn’t titled “How to write a book sequel.” It’s “How to prep for writing a book sequel.” I don’t ‘know squat about how to write one – yet. But I will!