Posted in Journals, Writing craft, Writing rituals

Datebooks, calendars, planners: A year in the life of a writer

daytimerI should have known it wouldn’t work for me. I know that everyone else has transitioned into the new world of technology, and I have to say that I thought I was right up there with the most tech savvy of writers. But there’s one area of my writing life – and life in general – where I am singularly unable to evolve. I cannot seem to give up my real-paper daily planner.

It all started two, years ago when I decided to try to wean myself off the expensive Daytimer™ I had used all throughout my academic career. When PDA’s (remember those Palm Pilots?) first emerged, I was one of the first adopters among my university colleagues. I do have to admit though; I never gave up that Daytimer. In fact, I even bought one of those Daytimer covers that included a paper planner as well as a slot on the inside of the leather cover into which to slide the PDA.  What that really amounted to was using the paper almost exclusively and only removing the PDA at meetings so as not to be seen as a dinosaur.  But I never really did get the hang of the electronic calendar ‘thingie.’. At least I could never figure out how people clung to it both physically and psychologically as if it were their very lifeline. Those early days of Palm Pilots have to be seen as the birthplace of the dreaded “cellphone elbow” that is so ubiquitous these days, soon to be followed by “smartphone neck.”

These days I do use the calendar in my electronic devices. Of course I do.  What would I do without that little ringing reminder of today’s dental appointment and tomorrow’s meeting at the bank? And a significant number of my friends/acquaintances/colleagues are joined at the hip to their devices so send messages that I can immediately add to my electronic calendar.

But what would I do without my leather-bound Daytimer lovingly stationed on the edge of my desk with its week-at-a-glance that not only tells me what appointments I have this week, but also contains notes about what needs to be written when? It also has an add-in page where I can continue to add items that need to be done before I head south on a vacation two weeks from today, as well as make notes on what I’ve accomplished each day. I’m sure that an electronic calendar of one sort or another (there’s an app for that) can do much the same thing, but I have no intention of finding out.

To be clear, I also use my devices for note-making – in fact I wrote the draft of this post on a mini-IPad, but it will never take the place of either my paper calendar or all those journals I love so much!

So, to justify my existence just this side of the Luddites of the world, I offer you my top five reasons for using a paper calendar.

  1. It enhances my creativity by forcing me to find innovative ways to remind myself about appointments without benefit of that annoying little sound effect.
  2. It gives me an opportunity to ensure that the lost art of penmanship is not entirely lost in my own world. Since I write longhand less and less, when I do have to write someone a note, it is usually barely legible.
  3. The sound of the pen or pencil on paper soothes my racing writer’s mind. This might be a throwback to a simpler time in childhood!
  4. It enhances my ability to see the bigger picture of my week/month/year. Maybe others can do that with the electronic calendar, but I can’t.
  5. It requires me to physically connect to the notes I write. As dumb as it sounds, I have long been a person who remembered something more easily if I wrote it down. Tapping on a screen doesn’t seem to have the same effect. So, if I write down that appointment, I’m more likely not to even need the reminder.

As I start a new year, I have a new calendar and it’s a bit like having a clean slate that is actually physically present. I’m going to use it and stop feeling like a Luddite for not being able to wean myself off!

Posted in Self-Publishing, Writing

10 Common Mistakes of Self-Published Writers

oopsOkay, we’ve all made mistakes. And I doubt that there’s a writer among us who has yet to experience a misstep in his or her writing career. Throughout my (long) writing and publishing history, I’ve made my share of doozies (To read about one of them see The dumbest publishing decision I ever made), but to broaden my observations even further, I’ve observed a long litany of mistakes among my fellow authors as well. Here are the ten I believe to be the most common.

  1. Publishing a first (or even second) draft. As a new writer, you might think that your writing is just fine the way you put it onto the page or computer screen. It isn’t. Believing in the infallibility of a first draft is the hallmark of an inexperienced writer. The more experienced you get, the better your writing gets. And the better your writing gets, the more you realize that the first draft (or even second) is not the draft you want ANYONE to read – not even your beta readers. Have a bit of respect for their time.
  2. Failing to take the time for writing practice – without publishing a single word of it. Just like figure skaters, pianists and dancers to name only a few, writers need lots of practice before any of their words should see the light of day. It’s a question of quality.
  3. Believing that basic building blocks of writing – grammar, spelling and syntax come immediately to mind – aren’t important. I’ve actually heard neophyte authors on online forums arrogantly suggest that readers don’t care about these things if the story is a good one. I beg to differ. Many care a lot and you should too. It is impossible to convey the right message/story if you and your readers are not using the language in the same way. Remember the book Eats Shoots and Leaves? If you don’t, you need to read it. Immediately.
  4. Failing to carefully copy-edit. Or even better, failing to hire a professional copy-editor to do it for you. New writers don’t seem to know the difference between a substantive edit (which gets you from draft one to two to three etc.) and a final copy-edit. Every book out there – even ones that are professionally copy-edited – can harbor typos and other errors that are missed at this stage in the publishing process. That doesn’t make it okay for you to publish a book that hasn’t been edited in this fine fashion.
  5. Designing your own book cover (without even a modicum of design experience or talent). If you do have graphic design experience, then I think you should go ahead and design your cover. In fact, you are probably the best one to do it since you know the book intimately. However, without this kind of background, you need to step away to avoid a book cover that makes it onto sites like Lousy Book Covers or in articles like Kindle Cover Disasters: the world’s worst ebook artwork . Readers do garner a lot of information about a book from its cover. Primarily they decide if they want to read it. Or not.
  6. Failing to do a final format check after conversion of a Word file to PDF for publication. I’ll admit it – I’m guilty of this one. Before I realized that PDF’s would read some of the background formatting that I could no longer see in the Word document, I blithely thought that once I had done a final review of the Word document, that was enough. Not so much. That PDF needs a careful final review before hitting the ‘publish’ button.mistakes
  7. Disregarding the importance of writing and carefully editing the book’s online description. Mother of God! How many times have I read online book descriptions with typos?! Sentence structure problems?! Grammatical errors?! Of course not to mention those ones that fail to provide even a modicum of persuasive copy.
  8. Continually tweeting “Buy my book, buy my book.” This is beyond annoying to those of us who would otherwise like to follow your contributions to Twitter. Once in a while it’s fine to promote your book, but don’t do it in every tweet. And don’t do it every single, blasted time you contribute to a LinkedIn Author discussion. This is beyond irritating. (For more on this rant of mine read When book promotion gets annoying.)
  9. Failing to understand that you need to connect to readers online – not a whole lot of other writers who are equally trying to sell their books. Unless your book is directed to writers (uh…hem…some of mine are) you’re barking up the wrong tree.
  10. Apologizing for being self-published. Can we all just stop it? If you write well and provide readers with a quality product that respects them, you don’t need to apologize for how it got into their hands. Readers who love your books don’t care.

I think that creating quality material in whatever genre, and providing it to readers with respect are the two most important parts of being a writer – regardless of who publishes your work.

Posted in Book marketing, Book promotion, Electronic Publishing, Ethics

When is a bestseller not a bestseller?

bestseller 2So, what does it take to be a bestselling writer? In fact, what does it take for a book to be a bestseller? Have you ever gazed on the New York Times bestseller list, or the Amazon list of today’s best sellers and wondered how these books got there?  I know I have, and even more to the point, recently I’ve often wondered what it really means when an author’s LinkedIn or Twitter profile says “bestselling author of…” and I’ve never heard of them. The truth is that whatever you may have thought through the years, whatever you infer from those “bestselling” monikers, all bets are off.  The landscape has changed.  It ain’t what it used to be. And that’s important – for readers.  And for writers who actually care.

So I did some research (you’re welcome).

What is a bestseller?

Let’s begin by going back to definitions – dictionary and other.  The Oxford English Dictionary, arguably one of the premier arbiters of word meanings in our language, says that a bestseller is “[a] book or other product that sells in very large numbers.”[1]  Okay, this definition implies that there ought to be some kind of quantitative measure of what it takes to be a bestseller, although falling short of actually telling us what that number might be.  However, the phrase “very large numbers” does have some resonance, n’est ce pas?

Back as far as 1955 a bestseller was defined as “a book for which demand, within a short time of that book’s initial publication, vastly exceeds what is then considered to be big sales.”[2] Again the concepts both of high demand and bigger than “big” sales.

Next, we’ll join the twenty-first century and see what other online definitions might offer to us in our quest for understanding.  Of course, next stop Wikipedia which says this:

“A bestseller is a book that is identified as extremely popular by its inclusion on lists of currently top selling or frequently borrowed titles that are based on publishing industry and book trade figures and library circulation statistics and then published by newspapers, magazines, or book store chains.”[3]

Wikipedia further suggests that the term is evidently not associated with any specific number of sales and that the term is often applied rather “loosely” often as a marketing ploy, but that it does, in fact, refer to a book that is “extremely popular.”

It seems, then, that a real bestseller is a popular book in high demand with high sales.  As reasonably intelligent readers (or writers) we can conclude that a book isn’t a bestseller unless it sells lots and lots of copies.  So how is it possible that so many of these online self-published authors suggest that they are bestselling authors?   Remember what I said earlier?  The landscape has shifted.  Dramatically.

The Making of a Bestseller

In the past few years, it’s become clear that there are ways of manipulating online book sales figures to artificially create a bestseller, thereby giving the author marketing cred, even if it is a bit disingenuous.  However, don’t be fooled into thinking that this is just a recent, eBook phenomenon.

Back in 1995, two ambitious consultants wrote a book titled The Discipline of Market Leaders which was published by Addison-Wesley. Rather than let it languish in a warehouse or gather dust on bookstore shelves only to be returned if unsold (the dreaded ‘returns’ of the book selling business – don’t get me started), the authors decided to figure out a way to get that book on the New York Times bestseller list so that they could use this as a springboard to marketing themselves as consultants, and thereby make more money.  As business experts, they were willing to make a financial investment and take the risk that it would have a big payout in the end.

In summary (you can read the whole story in the online archive of Business Week linked in my footnotes below[4]) they spent $250,000 buying 10,000 copies of their own $25 book from small and large bookstores throughout the US resulting in it climbing to #8 on the NYT bestseller list where it stayed for 15 weeks and peaked at #1 on the BusinessWeek list.  The results of this manipulation were spectacular for their consulting business: speaking engagements, new clients, future book deals.  Illegal?  No.  Unethical?  Clearly.  Readers draw the conclusion that a book on the top of the bestseller list has made it there on its own merits.  When it didn’t, those who colluded to get it there are effectively lying.  That was then.  This is now.  And the opportunities for this kind of manipulation are even more available.

amazon bestsellerIn 2013 Publisher’s Weekly tried to get bestseller numbers from Amazon, but were unsuccessful, so they decided to try to figure it out by looking at the status of a couple of books over the course of two weeks.  They began with the hypothesis that was widely held that a book would have to sell 300 copies a day to reach the top five on Amazon’s list and found that this wasn’t far off, but that it varies considerably depending on the time of year.[5]  For example, in holiday sales times, the numbers would have to be higher.  Nevertheless, if you can get approach this level of sales for a day or two, whatever ranking you achieve on the bestsellers list sticks with the book based on the Amazon algorithm.  And there you have a “bestseller” that doesn’t even come close to the definitions above, nor the connotation associated with it by potential readers.  So, just about anyone can use the term bestselling author based on just about any criteria he or she decides applies.  Hmm.

So, when is a best seller not a best seller?

A few years ago, my husband and I wrote a piece on our travel blog The Discerning Travelers about when a perk (from an airline, a hotel etc. via loyalty programs) is not a perk.  We concluded that a perk is not a perk when everyone has it (for our full explanation read The ups and downs of travel loyalty programs: When is a perk not a perk?).  It loses its real meaning.

I submit to you that when everyone is a so-called bestselling author, no one is.  And that is sad.  I’d love to be a bestselling author, but I’m more interested in being a writer.  When the term bestseller now applies to everyone and his or her dog, I don’t really care about that anymore.  How about you?

[1] http://www.oxforddictionaries.com/us/definition/american_english/bestseller

[2] Steinberg, S. H. 1955. Five Hundred Years of Printing. as quoted in Wikipedia.

[3] http://en.wikipedia.org/wiki/Bestseller

[4] Did dirty tricks create a bestseller? August 7, 1995. Business Week (from the online web archive), http://goo.gl/lmqR9y

[5] Gabe Habash. March 10, 2013.  How Many Copies Does It Take To Be an Amazon Bestseller? Not So Much. http://goo.gl/ULwI6a